CASE STUDY
05
Founder of PrimeScale
Refined and Simplified His Offer
Jason Cruz
Removed friction, clarified key value points, and significantly increased inbound requests
Quick Overview
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Industry Type
SaaS / Tech Solutions
Industry Type
SaaS / Tech Solutions
Industry Type
SaaS / Tech Solutions
Industry Type
SaaS / Tech Solutions
Project Kickoff
February 21, 2023
Project Kickoff
February 21, 2023
Project Kickoff
February 21, 2023
Project Kickoff
February 21, 2023
Total Timeline
10 Weeks
Total Timeline
10 Weeks
Total Timeline
10 Weeks
Total Timeline
10 Weeks
Company Size
12–18 Employees
Company Size
12–18 Employees
Company Size
12–18 Employees
Company Size
12–18 Employees
Program Name
Executive Mentorship
Program Name
Executive Mentorship
Program Name
Executive Mentorship
Program Name
Executive Mentorship
The Struggle
What held them back from growing smoothly
The Struggle
What held them back from growing smoothly
The Struggle
The Struggle
What held them back from growing smoothly
Prospects were confused about the offer and hesitated
PrimeScale had interest but not enough inbound requests converting into leads. The offer was scattered, key value points were unclear, and friction in the buying process caused hesitation.
On analysis, we found that messaging inconsistencies and complicated processes were creating unnecessary barriers.
Our Strategy
The plan we created to turn things around
Our Strategy
The plan we created to turn things around
Our Strategy
Our Strategy
The plan we created to turn things around
Simplifying the Offer and Removing Friction
We clarified the core offer, highlighted key benefits, and removed unnecessary steps in the buying journey.
By aligning the messaging and simplifying processes, we created a smoother experience for prospects, making it easier to take action.
What We Built
The systems and steps we put into place
What We Built
The systems and steps we put into place
What We Built
What We Built
The systems and steps we put into place
Systems and Assets That Simplified Offer and Boosted Inbound Requests
Simplified core offer messaging
Simplified core offer messaging
Simplified core offer messaging
Simplified core offer messaging
Highlighted key value points
Highlighted key value points
Highlighted key value points
Highlighted key value points
Redesigned lead capture touchpoints
Redesigned lead capture touchpoints
Redesigned lead capture touchpoints
Redesigned lead capture touchpoints
Streamlined onboarding steps for prospects
Streamlined onboarding steps for prospects
Streamlined onboarding steps for prospects
Streamlined onboarding steps for prospects
Templates for ongoing lead nurturing
Templates for ongoing lead nurturing
Templates for ongoing lead nurturing
Templates for ongoing lead nurturing
+50%
Increase in Inbound Requests
+35%
Conversion on Interest to Leads
–22%
Drop in Friction Points
+30%
Increase in Qualified Prospects
The Numbers They Achieved by Following Our Process
This process helped them remove bottlenecks, gain clarity, and scale their numbers — and we’re here to guide more businesses toward the same results.
+50%
Increase in Inbound Requests
+35%
Conversion on Interest to Leads
–22%
Drop in Friction Points
+30%
Increase in Qualified Prospects
The Numbers They Achieved by Following Our Process
This process helped them remove bottlenecks, gain clarity, and scale their numbers — and we’re here to guide more businesses toward the same results.
+50%
Increase in Inbound Requests
+35%
Conversion on Interest to Leads
–22%
Drop in Friction Points
+30%
Increase in Qualified Prospects
The Numbers They Achieved by Following Our Process
This process helped them remove bottlenecks, gain clarity, and scale their numbers — and we’re here to guide more businesses toward the same results.
+50%
Increase in Inbound Requests
+35%
Conversion on Interest to Leads
–22%
Drop in Friction Points
+30%
Increase in Qualified Prospects
The Numbers They Achieved by Following Our Process
This process helped them remove bottlenecks, gain clarity, and scale their numbers — and we’re here to guide more businesses toward the same results.
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